Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.
Our green chemist's hand select the highest quality formulations to achieve professional results without the use of common salon toxins.
Oway lets you immerse your clients in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.
From Farm to Chair
Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.
Oway insiders call it OrtOfficina.
Here, we grow, pick and distill our pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.
OUR PRODUCTS
Professional Organic Hair Color
Hcolor is the world’s first professional organic hair color formulated with the highest concentration of organic, biodynamic and fair trade ingredients.
Our green chemists have created a beautiful balance between performance and nature with nourishing, gentle formulations that even the most sensitive clients will love. Loved by Hair Stylists and clients alike, Oway’s Hcolor has been voted Best Hair Color 2016 in the Green Beauty Awards and Best Ammonia Free Hair Color in 2015 and 2016.
PHYTOBUTTER LIGHTENER
Our nourishing, ammonia-free cream lightener blended with kukui butter and organic essential oils for a lightening experience that’s gentle on even the most sensitive scalps.
ORGANIC TREATMENTS
Revive and repair scalp and hair with these customizable, in-salon treatments packed with amino acids, hyalominerals, and ceramides.
STYLE & FINISH
A creative, versatile styling line that lets you define and sculpt your style with powerful organic ingredients while freeing yourself from toxins found in common salon products.
ORGANIC HAIR CARE
Exclusive, sublime organic shampoos and conditioners artfully crafted with biodynamic, botanical and ethical ingredients that maintain and repair hair.
